Hi there…
I’m a Chicago-based freelance Graphic Designer and Art Director with over 25 years of experience helping brands tell their stories across print, digital, and environmental platforms. Since establishing my studio in 2006, I’ve built a highly collaborative, hands-on approach rooted in listening, clarifying goals, and developing long-term partnerships with clients ranging from nonprofits and startups to nationally recognized brands. Much of my work comes from ongoing relationships and repeat collaborations, built on trust, consistency, and a shared investment in the outcome. I create thoughtful, strategic visual systems that communicate clearly, support meaningful missions, and evolve alongside the organizations they represent.
My experience spans branding, print, web, and environmental design, along with project management and architectural coordination, including specifications and fabrication. I’ve supported clients in Chicago, New York, and across the country, consistently delivering thoughtful, on-time, on-budget creative work across a wide range of mediums.
I live in Chicago with my husband.
Process
The steps below represent the complete process, which is customized per client, initiative, and budget.
RESEARCH
Information allows me to work with a high level of creativity and efficiency. I make sure to ask as many questions as possible regardless of the size of a client or the respective project. I gather information on the strengths and weaknesses of each client in the marketplace, general information about the client’s industry, and information about competitors and best practices.
EXPLORE AND DEFINE STRATEGY
I work with my clients to define the best approach for their project paying close attention to components and processes. I develop a schedule and outline the responsibilities of the client as well my own. Often, this requires considering (and reconsidering) budget constraints and objectives.
DESIGN CONCEPTS
I provide each client with two to four visual explorations, based on the strategy defined. Within each project, each concept will typically be unique from one another, thus providing the client with a wide range of styles from which to choose.
DESIGN DEVELOPMENT
Based on client input/feedback, the selected design concept is refined and further developed. I cross every ‘t’ and dot every ‘i’ to ensure a smooth process and to generate accurate quotes from subcontractors, when additional services are necessary.
IMPLEMENTATION AND COORDINATION
I offer my clients the option to coordinate with all subcontractors and vendors themselves, or to have me coordinate and maintain quality control of all deliverables.